cold calling/flyers/brochures

• ? about "cold calling." - tips, please??
  • cold calling/flyers/brochures - Patti
  • don't do it. get business card and introductory letter and go in person, asking to speak to offi - Just me.
    • introductory letter - tips, please??
      • I would give my background and experience and offer references. I would not - Just me

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Do what the rest of us have done if you want to design your own, buy the paper, write out what you want to say about your service, find a logo, business name, figure out how to put the two together and design your brochure.  Or you can find a company that will design one for you when you supply all this information and pay them anywhere from $100 to $1000 depending on how fancy you want it to be.   I put a lot of sweat, blood and tears into mine and I have been asked several times for copies and samples and guess after somone in the area used parts of it in their brochure after I have shared it, I just don't share anymore.   If someone gets one through my mailings, that is different but I just don't mail off copies to others to "share" with due to the above fact.   But they aren't hard to do, just takes time.    And yes mine works as I have always signed on a new account when I do a mass mailing.  But again, it reflects me and my company as yours should reflect you.   Good luck, you can do it.  Just start and it comes to you.

Patti

Okay --everyone let me have it.  I don't feel I am better than anyone but several of you have asked for me to E-mail you my brochure/flyer/letter that I use when contacting doctors and I am having a hard time doing so.  It took me a long time to do the research, many hours/days and weeks designing my simple brochure that reflects me and my business and I guess I am scared that someone will scan it and just replace my name with yours and it took me a long time to do it.  So am I wrong?  I basically just have a logo, state what services I provide, price and what experience I have but it has worked for me.  I don't like ignoring those of you who have asked but I am having trouble sending it to you.  I have no problems offering any of you support, advice, tips on what I do but have trouble meeting this request and not thinking that any of you would simply duplicate it and guess it wouldn't be that big a deal  so am I really a horrible person?

network, network, network, persistence and lots of luck.

Read The Independent Medical Transcriptionist by Donna Avila-Weil .... worth it's weight in gold!

Has anybody used cold calling to get their own accounts? If so, can you give me advice on how to go about doing this?

I'm also marketing with direct mail, etc., but would like to do some cold calling.  I heard it works.

Thanks!

Thank you for all your input, guilt is gone.  I know that I don't have a patent on my brochure or logo but it is mine and reflects me.   So it will stay here with me.  I felt that anyone that needed that much help would not be able to provide the necessary committment and knowledge to get and keep accounts but that was just me.   Like I have said I paid my dues for many years and now am reaping from my hard work and want to enjoy it without guilt.   Have a good weekend everyone.

I also bought a minicassette transcription machine.  I live in a podunk little area where there are practitioners who still use the ol' tapes, so I thought that it would pay for itself when I received calls.  It did.  I sent the flyers a few months back and have received calls back from two clinics.  One clinic was all online and had software for me to use to get in their computer.  The other was tapes.

The Independent Medical Transcriptionist is a good place to get ideas.  I would have liked a little less sensationalism in it (and I totally could have done without the Glamour Shots), but it's a pretty good place to start.  The technology now is a bit more sophisticated than what they describe from their copyright date of 2002, but some ideas are timeless.

Good luck! 

I am looking for examples of flyers to in the physican's boxes at the hospital for medical transcriptionist services.  Does anyone know where I could find some good examples....or does anyone have something they would like to share with me (from someone that is not very creative making flyers/resumes).  If you have something you wouldn't mind sharing you can email me at norma_OK@yahoo.com.  Thanks for the help.

I do flyers and they are very "professional" and so what if they offer a free car wash.  I found that most office managers just want to "look" to see what it offers and I feel opening a letter is sometimes takes "too much time" while at a flyer they can just turn over and read immediately what it is about. Again, I think whether letter or flyers if you are at the right place at the right time, you can nab an account.   And yes, have gotten several accounts that way and one has been with me for 18 years.  So probably either works, I just prefer the flyer.  But remember just like selling a house, it takes time and you have to put it out there to several hundred to get a bite.   And once I get a bite I then go in and talk to them taking cookies or something.  Also when I am looking for a new account I do several mailings about 6 - 10 weeks apart so I stay fresh in everyone's mind.  I also inform my present docs and their gals and offer a small bonus to anyone that helps me land a new account   I am sure that everyone has their way of soliciting for new accounts and it has worked for them and so they feel it is "the only way to go" but whatever route you take you have to get out there, be visible and that means to a lot of people as with that also you get word of mouth between offices. 

Good luck.

business proposals? I paid to be a member on another MT website, so I can find that information out, but no one has emailed me or responded to any of my posts regarding this question. I am trying to put together a brochure, so I can hand out to the local clinics in my area. I thought I saw a thread somewhere, but I can't remember if it was here or on the other MT website. If anyone can help, I would greatly appreciate it. Thanks. 

Not sure why just the right hand.  I have mild Raynauds though it is worse in my toes - I have to wear wool socks or slippers while I work. 

Do you have cold intolerance in your hands or feet any other time?

Chance of snow tonight near Fresno.  I know this is not your kind of cold, but for us it's unusual.

wonder if they would work for that...

I bought a duel-headed lamp with adjustable necks (kind of like the 50's space-age atomic style).  I have it on my desk in front of the keyboard with a lamp head bent over and trained on each hand as I type.  The warmth is wonderful, and it doesn't get in my way at all.  And you can move them up a little if your hands get too warm.  No cumbersome gloves that will slow your speed and accuracy down.

Hi - I just developed identical sympotms as you in the last week.  Especially while typing, my right hand goes cold and I have pain in the joint of my thumb and wrist.  I also have very mild swelling in the hand (no one else notices but me).  I can tell the fingers are all slightly more swollen on the right hand.  My suspicion is this is a "repetitive movement" agitation of the joints kind of like tennis elbow or something.  My plan of action - which will be very hard to accomplish - is take advil to reduce pain and swelling, and reduce movement of the hand by using my left hand instead.  If the problem continues, I may try a home made splint or something from Walgreens.  If after that, I'll go to the doctor to get a referal to someone who knows how to fix it. Please respond to this if you ever found out what your problem is.  I'm at the beginning stages and people have said, "maybe you have arthritis".  Well, I'm only 36, there's no way I'm gonna have arthritis this young, right?  Anyway, I'd like to know what others have found.

Thanks