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Undercut

Posted By: NE MTSO on 2006-01-26
In Reply to: Been undercut, after 4 years, losing account, I am sure. - MTSO

When you speak to your client - nicely ask them if the other company will be charging on a 65-character line or lower?  I have found that several companies never get that they are being charged at a lower rate per line based on a 50 or 55 character line count which when you do the math - means they are paying the same or more.......investigate and know what you charge for and then present that to them.  Do you charge for spaces, headers, footers, bolding, etc.....


If they are smart - they will check - if they say that they do not care - you can always go to a 55-character line too.


 




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Undercut
I have been on both sides.  An account was taken away and I have gotten a couple due to my lower cpl and they have stayed with me for over 10 years.  It all depends on what you feel is a decent profit.  To me because they are clinic notes, I type faster- have more normals, templates, etc. and so I am able to make $35 to $45 per hour at 11 to 12 cpl which I feel is very adequate.  I would not sit around though and wait for the account to come back as there is a chance that they might not.  Just because someone charges less does not mean that they are inadequate or poor quality.   I am constantly being told on this board and by others that I don't charge enough but to me I do. You just have to push on and get another account.   You are in a different location than I am so we can't really compare cpl's as I am out in Oregon and you are back east. 
You might check with valuationbroker. Don't undercut yourself
as that is what people who buy businesses regularly look for.  They look for people who are not educated at selling businesses.  See the link below.
Been undercut, after 4 years, losing account, I am sure.
I am a small MTSO and have had this physician group for 4 years since I started my service. I have always charged them just a flat rate per 65 character line, which in the North East I feel is reasonable - 14 cents per line. Never charged them extra for reprinting reports they have lost (which have been many over the years) and I always did the printing and delivering daily for them. Now some other vendor comes in and says they only charge 11 cents per line. This group comes back to me and says that their "final offer is 12 cents per line".... I told them, no way....MY final offer is 13 cents and NO PRINTING! Did I do the right thing?
MQ's "daddy" underwrites them so they can undercut competition. They aren't

And if you aren't MQ Rosie then I guess I'm not calling you stupid now am I?


 


She probably undercut your rate. Just like India MTs. Another reason for union.
dd
You undercut yourself, which drives prices down industry-wide. sm
For a hospital, NEVER go under $0.16 per line to start. Most will want to negotiate and the lowest should be 0.14 per line.